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Sisters Talk Radio with Mona and Savitri: Encore The Story Behind the Pink Ribbon Campaign

  08/23/2013  02:00 pm PDT

Breast cancer has morphed into one of the most commercialized and visible social causes of our time. In this interview with medical sociologist Gayle A. Sulik, Ph.D. she reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. What is the truth behind this pink curtain and what do women need to really pay attention to?


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Dr. Gayle Sulik

Gayle A. Sulik, Ph.D., is research associate at the University at Albany SUNY and founder of the Consortium on Breast Cancer. She was a 2008 Fellow of the National Endowment...

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Barbara Scheidegger