The Dr. Pat Show: Talk Radio to Thrive By!: The Hard Truth About Soft-Selling

  09/11/2008  11:30 am PDT

The Hard Truth About Soft-Selling reveals a profession that has lost its way, and maybe its mind. Are salespeople being reduced to little more than professional visitors? Authors Dudley and Tanner offer a thoughtful and challenging counterpoint to the soft-selling craze, and convincingly remind salespeople everywhere what it means to sell with honor, pride, and intention.


Dr. Pat Baccili

Dr. Pat Baccili helps individuals and organizations break through their limiting Crust so they can reach their unlimited potential. Her specialty is assisting people face ...

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George Dudley

George W. Dudley is an internationally noted behavioral scientist. Reviewers applauded his first book, The Psychology of Sales Call Reluctance co-authored with Shannon L. Go...

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