Why does it make some people happy to make others unhappy? Acts of unkindness are all too common in our day-to-day lives; according to the Workplace Bullying Institute, 35 percent of U.S. workers claim they have been bullied on the job. Workplace bullying survivor turned social scientist Dr. Wendy Treynor has made it her mission to decipher and answer this basic question of humanity and to spread her message of the healing power of love. With so much negativity in the world, we each face a constant internal battle to keep out darkness and external pressures and stay true to our loving selves. By recognizing the telltale signs that you are about to undergo the Identity Shift Effect, you can stop yourself from losing the real you. During this three-step shift, institutional social pressure can lead good people to do bad things in order to avoid humiliation and rejection from the group. The strength of this shift in the workplace, as Treynor experienced firsthand, can be devastating to both those who are targeted and those who give up their sense of selves and kindness to avoid being targeted, as well.