Elizabeth Romero is the Small Business Central Division Executive for Bank of America. The Central Division is responsible for delivering Small Business solutions to clients across 10 states: Arkansas, Colorado, Illinois, Kansas, Michigan, Minnesota, Missouri, New Mexico, Oklahoma and Texas. In this role, Romero is responsible for developing and implementing the overall sales plan and strategy for the expansion and retention of the Small Business Banking segment within Bank of America's footprint. She is also responsible for setting sales goals and direction for the business segment, integrating sales efforts with product development and client service requirements, as well as developing and implementing an integrated approach and sales program with lines of business across the enterprise.
She works closely with Financial Centers, Customer Contact Centers, Commercial Banking, GWIM, US Trust, Merchant and Corporate leadership. In her previous role, Romero was the Houston Metro Region Sales Executive where she oversaw seven Market Sales Managers who are responsible for financial center sales associates in 95 Financial Centers in the Houston Area. Romero was the Market Integration Executive for Houston for several years, focusing on how the various lines of business support one another. She has been in Consumer Banking for 23 years, joining Bank of America in 1993.
In March, Liz was recognized as a 2015 Pinnacle Award Winner. She earned a bachelor’s degree in finance from San Diego State University.