Jen and her husband Luke created their wedding stationery company; Jen Simpson Design LLC after their own wedding in 2009 and it flourished into a full time job for both of them. In 2020 they started a new branch of the company that was focused on personal stationery and journals. After learning how to live with her own anxiety and stress, Jen's goal was to create a set of gratitude and prompted journals to inspire and help others that might be going through the same experiences. Her journals are specifically built to help bring out happiness and gratitude in its users and to also give them tools to help overcome their anxiety and stress. She lives with her husband and two children in San Clemente, California.