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Guest Profile

Kristen Schuerlein

Kristen Marie Schuerlein is the founder of Affirmagy. A fourth-generation entrepreneur, Schuerlein declared at 18 her intention to start her own design company. She implemented a plan to reach her goal, completing the rigorous advertising art program at Seattle Central Community College and then launching Design Duo, Inc. with business partner and fellow grad, Karla J. Chin in 1996.

As Design Duo, Inc. was experiencing record growth, Schuerlein began quietly developing another company one that would demonstrate her passion and personal interests.

On Valentines Day, 2005, Affirmagy was presented to the world a company committed to transforming people by spreading messages of joy, gratitude, and abundance via Affirmawraps - large fleece blankets imprinted with powerful affirmations. Its mission: transforming people through the power of affirmations.


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