Guest Profile

Tamra Chandler

M. Tamra Chandler is a bona fide people maven: someone who’s spent the majority of her career thinking about people, researching how they’re motivated, and developing new and effective ways for organizations to achieve the ultimate win-win: inspired people driving inspiring performance. She’s also the CEO and co-founder of PeopleFirm, one of Washington State’s fastest-growing businesses and most successful women-owned firms, and the author of the upcoming book, How Performance Management is Killing Performance – and What to Do About It.

Under Tamra’s innovative leadership, PeopleFirm has built a reputation as a go-to partner for people strategy, talent management, organizational performance, and change management. It also that walks the talk for its people, earning consistent recognition locally and nationally as a top place to work. Tamra’s personal accolades include placement on Consulting Magazine’s list of the U.S.’s Top 25 Consultants in 2007 and 2014.


You can see more about Tamra and her company at