Trudie Lobban MBE, FRCP, is the CEO and Trustee of Arrhythmia Alliance and the founder of AF Association (Atrial Fibrillation Association), an international charity working to provide information, support and access to established, new or innovative treatments for Atrial Fibrillation (AF). Trudie sits on a number of medical boards, steering groups and advisory boards. She is also an author and co-author of numerous medical papers relating to cardiac arrhythmias. The AF Association has been an integral resource to patients with AF since its establishment in 2007. The AF Association, under Trudie’s leadership, has led various international initiatives including the ‘Know Your Pulse’ campaign, parliamentary launches, patient & medical literature in numerous languages and the AF Aware Campaign as just a few examples.